For Frequency Worldwide / Park

Client Brief

Park (formerly Frequency Worldwide), Toronto-based clothing brand transitioning from online to retail, commissioned branded products and a pop-up retail build. Initial discussions explored brand extension into home goods. Relationship evolved into ongoing product design partnership spanning custom retail hardware, pop-up booth systems, and branded merchandise.

Custom Retail Hangers

Proposed laser-cut metal hangers shaped from brand's logo mark as retail differentiation strategy. Design emerged from functional question: what form does this logo lend itself to? Logo-shaped hanger creates brand visibility at point-of-sale, visible through garment neckline when displayed. Demonstrates brand application to overlooked retail touchpoints.

Atlanta Pop-Up Booth (Remote Assembly)

Designed modular PVC pipe structure for Atlanta Streetwear Convention with two-week lead time. System requirements: visually distinctive, brand-coherent, functional, reusable, client-assemblable without designer present.

Solution: PVC frame with some internal steel-rod reinforcements, branded canvas panels, plywood transaction surface, custom branded hangers. The clothes and the canvas panels would let customers fully “step into” their brand. Produced complete assembly documentation: exploded views, joint counts, colour-coded pipe cutting guide. Hardware order staged at local Home Depot; canvas shipped to client Airbnb. Client assembled in accommodation, disassembled for transport, reassembled on-site independently.

Branded Table Lighters

Following the Park rebrand, the client ordered a production run of my aluminum table lighters with the Park logo replacing the standard ACS mark. Product seeded to brand collaborators and offered as IRL-exclusive at pop-up events. Supports Park's strategy to extend their clothing brand into an ecosystem of products.